Google Ads & Paid Media
Spend measured against revenue, not impressions.
- Lower cost per acquisition
- Clear visibility of return by campaign and keyword
- Budget concentrated where it demonstrably returns
What is Google Ads & Paid Media?
Google Ads management involves structuring, bidding on and continuously optimising paid search campaigns so each dollar of ad spend returns more in revenue. For Melbourne businesses this usually means tight geographic targeting, conversion tracking that captures offline sales, and disciplined negative keyword management.
Paid search is the fastest way to test whether a market wants what you sell. It is also the fastest way to waste money, because the default settings are designed to spend your budget rather than protect it.
We rebuild accounts around conversion data. Broad match and Performance Max only get budget once the signals feeding them are trustworthy — otherwise you are paying Google to optimise toward the wrong outcome.
What you get
- Lower cost per acquisition
- Clear visibility of return by campaign and keyword
- Budget concentrated where it demonstrably returns
What Paid Ads includes
Every engagement is scoped to your situation, but these are the components we work through.
Account restructure
Campaigns rebuilt around intent and margin instead of inherited account sprawl.
Conversion tracking
GA4, enhanced conversions and offline import, so bidding optimises toward closed revenue.
Search and Shopping
Query mining, negative lists and feed optimisation for retail.
Performance Max control
Asset groups, audience signals and exclusions configured to prevent budget leaking into low-value placements.
Creative testing
AI-generated variations tested at volume, with losers cut quickly.
Landing page CRO
Message-matched pages, because ad optimisation cannot fix a page that does not convert.
Google Ads & Paid Media — common questions
01How much should I spend on Google Ads in Melbourne?
Most Melbourne service businesses need at least $2,000 to $3,000 per month in ad spend to gather enough conversion data for automated bidding to work. Competitive categories such as legal, dental and trades often require considerably more.
02What do you charge to manage Google Ads?
Typically a fixed monthly fee scaled to account complexity rather than a percentage of spend. Percentage models reward the agency for spending more of your money, which is a poor alignment of incentives.
03How quickly will I see results?
Traffic arrives immediately. Reliable optimisation requires roughly four to six weeks of conversion data, and most accounts reach a stable, profitable state between weeks eight and twelve.
Paid Ads across Melbourne
Google Ads & Paid Media delivered locally, wherever your customers are actually searching from.
Paid Ads by industry
Ready to talk about Paid Ads?
Start with a free audit. You will get the findings in writing whether or not you work with us.