SEO for the platform you’re already on
Every platform has genuine SEO strengths and genuine SEO traps. We know the difference for the ones Melbourne businesses actually use.
Does the CMS or ecommerce platform I use affect my SEO?
Yes, in specific and well-documented ways rather than broadly. Shopify handles speed and uptime well but generates duplicate collection URLs through its filtering system. WordPress imposes almost no platform limitations but accumulates plugin and page-builder bloat. Wix closed most of its historical gaps years ago but still has a lower customisation ceiling than a custom build. The fix in every case is platform-specific, not a generic checklist.
Shopify SEO
Shopify SEO addresses the platform's specific technical constraints — duplicate collection URLs from filtering, limited native redirect handling, and app-driven page bloat — while optimising collection and product pages for the commercial searches that drive revenue. Shopify handles the SEO basics well; the platform-specific issues are what separate stores that rank from stores that don't.
See the fixesWordPress SEO
WordPress SEO addresses the platform's most common failure points — plugin conflicts, page builder bloat and poor hosting — before moving to content and authority building. WordPress itself imposes almost no SEO limitations; nearly every problem on a WordPress site traces back to what's been installed on top of it.
See the fixesWix SEO
Wix SEO today mostly means working within a platform that has closed most of its historical technical gaps, then focusing effort on content, structured data and local search — the same drivers that matter on any platform. Wix's reputation for being SEO-unfriendly is largely outdated; the real constraints now are template rigidity and a smaller customisation ceiling than WordPress or a custom build.
See the fixesFrequently asked questions
01Does my website platform actually affect SEO?
Yes, but usually less than people assume. Every major platform can rank well when configured correctly. The differences show up in specific, well-documented failure points — Shopify's duplicate collection URLs, WordPress's plugin bloat, Wix's historical (and now mostly resolved) technical limitations — not in some platforms being fundamentally unrankable.
02Should I migrate to a different platform for better SEO?
Rarely. Migration is expensive and risks losing existing rankings if not handled carefully. In most cases the existing platform can be brought to a strong technical standard for a fraction of a migration's cost. We only recommend migrating when the platform genuinely can't support functionality the business needs.
03What if my platform isn't listed here?
We work with Squarespace, Webflow, Magento, BigCommerce and custom-built sites as well — these three are simply where we see the most common, well-defined technical patterns. Get in touch and we'll tell you honestly what your platform's specific constraints are.
Get a platform-specific audit
We'll tell you exactly what your platform is costing you in rankings — not a generic checklist.