Healthcare & Allied Health
Digital marketing for Melbourne clinics. AHPRA-compliant SEO for dentists, physios, GPs, psychologists and specialists.
- AHPRA restrictions that rule out standard marketing tactics
- Testimonials about clinical services being prohibited
- Competing with corporate clinic groups and their budgets
How does marketing work for healthcare & allied health?
Healthcare SEO in Australia must satisfy AHPRA advertising rules alongside search requirements, which prohibits testimonials about clinical care and restricts claims. Effective clinic marketing therefore relies on educational content, condition-specific pages and local visibility rather than promotional messaging.
What we hear most often
- AHPRA restrictions that rule out standard marketing tactics
- Testimonials about clinical services being prohibited
- Competing with corporate clinic groups and their budgets
- Patients researching symptoms long before booking
How we approach it
Compliance-first content
Every page written against AHPRA advertising guidelines, with claims substantiated and prohibited testimonial content excluded by default.
Condition and treatment pages
Depth on the conditions you treat, matching how patients actually search before they are ready to book.
Practitioner authority
Named practitioner profiles with genuine credentials — a strong trust signal for both patients and search systems.
Booking conversion
Online booking friction reduced, since most clinic websites lose patients at exactly that step.
Where we work with healthcare & allied health
Melbourne suburbs with a genuine healthcare & allied health presence in their local search market.
Healthcare & Allied Health — common questions
01Can healthcare practices use patient testimonials in Australia?
No. AHPRA's advertising guidelines prohibit testimonials about clinical services in advertising, including on your own website and social media. Reviews left independently on Google are treated differently, but you cannot solicit or republish them as advertising. We build clinic marketing on education and credentials instead.
02How do patients find clinics online?
Most begin with symptom or condition searches well before searching for a provider, then narrow by location, availability and credentials. Clinics that publish genuinely useful condition content capture patients at the research stage rather than competing only at the booking stage.
03Is Google Ads allowed for healthcare in Australia?
Yes, within both Google's healthcare policies and AHPRA guidelines. Some treatment categories face additional restrictions and certain terms cannot be targeted, so campaigns need review before launch.
Marketing built for healthcare & allied health
Start with a free audit including a competitor review specific to your category.