Guides that answer the actual question
Written to be useful first and to rank second — which, as it turns out, is also how you rank.
How to get your business cited in Google AI Overviews
How to get your business cited in Google AI Overviews
To get cited in Google AI Overviews, your page must already rank in the top ten for the query, answer the question directly within the first two sentences of a clearly headed section, carry relevant structured data, and demonstrate genuine expertise through named authorship and cited sources. Overviews draw overwhelmingly from pages that already rank and answer concisely.
Read guideSEO vs AEO vs GEO: what Australian businesses actually need
SEO optimises for ranking positions in traditional search results. AEO, or answer engine optimisation, targets being extracted as the direct answer in featured snippets and AI Overviews. GEO, or generative engine optimisation, targets being recommended inside AI assistants such as ChatGPT, Perplexity and Gemini. They share technical foundations but differ in what counts as success.
Read guideWhat is llms.txt, and does your website need one?
llms.txt is a plain-text file placed at the root of a website that gives large language models a concise, structured summary of the site and links to its most important pages. It is a proposed convention rather than an enforced standard, and unlike robots.txt it does not control access — it offers context, helping AI systems describe a business accurately.
Read guideHow to rank in Google's map pack in Melbourne
Ranking in Melbourne's Google map pack depends on three factors: relevance, distance and prominence. You control relevance through complete and correctly categorised Google Business Profile information, and prominence through review velocity, consistent citations and local links. Distance you cannot control, which is why proximity sets a realistic ceiling on how far your map visibility extends.
Read guideHow much does SEO cost in Melbourne?
SEO in Melbourne typically costs between $1,500 and $6,000 per month for small to medium businesses, with competitive categories such as legal, dental and trades sitting at the upper end. Below roughly $1,000 per month there is rarely enough work funded to move a competitive market, which is why very cheap SEO usually produces reporting rather than rankings.
Read guideSchema markup: which types actually earn rich results
The schema types most likely to produce visible rich results for Australian businesses are Product, Review, Event, Recipe and BreadcrumbList. FAQPage no longer earns one — Google restricted it to government and health sites in 2023 and removed the feature entirely in May 2026 — though the markup is still worth keeping because AI answer engines extract from it. Organization and LocalBusiness markup rarely produce a visible result directly but help Google identify your business entity, which affects knowledge panels and local visibility.
Read guideCore Web Vitals: what actually moves the numbers
Core Web Vitals are three metrics Google uses to measure page experience: Largest Contentful Paint (loading, target under 2.5 seconds), Interaction to Next Paint (responsiveness, target under 200 milliseconds), and Cumulative Layout Shift (visual stability, target under 0.1). They are a genuine but modest ranking factor, and matter most as a tiebreaker between otherwise comparable pages.
Read guideFrequently asked questions
01How often do you publish new guides?
There are 7 guides here now. We publish when there is something worth saying — usually when Google or an AI search engine changes something that affects Australian businesses — rather than to a content calendar. Existing guides get updated when the advice changes, and each one shows its last updated date.
02Who writes these?
The team that does the client work, not a content agency. That is deliberate: the guides describe what we actually do for clients, which is also why they include the parts that do not work.
03Is this advice specific to Australian businesses?
Mostly, yes. Pricing, competition levels and local search behaviour are written for the Australian market, and Melbourne in particular. The technical fundamentals apply anywhere, but the numbers and examples are local.
04Can I use these guides to do the work myself?
That is what they are for. Each one is written so you can implement it without hiring anyone. If you would rather have it done, the free audit will tell you which of these is costing you the most right now.
Want this applied to your site?
The free audit shows you which of these gaps is costing you the most, with the fixes prioritised.