Reputation Management
Control what people find when they search your name.
- A branded first page you largely control
- Steady review flow instead of sporadic bursts
- Early warning when sentiment shifts
What is Reputation Management?
Online reputation management is the practice of shaping what appears when someone searches your business name, primarily through review generation, response strategy and controlling the pages that rank for branded queries. In Australia it must comply with Consumer Law, which prohibits fake or incentivised reviews presented as genuine.
Nearly every prospective customer searches your name before contacting you. What they find in those first few results does more to determine whether they call than anything on your website.
Reputation work is also increasingly a search issue: review sentiment and third-party coverage feed directly into how AI assistants describe your business when someone asks for a recommendation.
What you get
- A branded first page you largely control
- Steady review flow instead of sporadic bursts
- Early warning when sentiment shifts
What Reputation includes
Every engagement is scoped to your situation, but these are the components we work through.
Branded search audit
Everything ranking for your business name, including the results you would rather were not there.
Review generation system
Automated requests triggered at the moment satisfaction peaks, compliant with platform rules and Consumer Law.
Response framework
Templates and escalation paths for reviews good and bad, because how you answer criticism is itself a trust signal.
Branded SERP control
Owned properties built and optimised to occupy the first page for your name.
Monitoring and alerts
Notification when your business is mentioned or reviewed anywhere that matters.
AI perception tracking
Monthly checks on how assistants describe your business, since that is now part of your reputation.
Reputation Management — common questions
01Can I remove a bad Google review?
Only if it violates Google's policies — fake, off-topic, conflict of interest or containing prohibited content. Genuine negative reviews cannot be removed, and the effective response is replying professionally and outweighing them with recent positive ones.
02Is it legal to offer incentives for reviews in Australia?
Incentivised reviews presented as independent can breach Australian Consumer Law, and most platforms prohibit them outright. Asking for a review is entirely legitimate; paying for a favourable one is not.
03How many reviews should I be getting?
Enough to show recent activity — for most local businesses, four or five a month sustained. Recency and velocity carry more weight than a large historical total.
Reputation across Melbourne
Reputation Management delivered locally, wherever your customers are actually searching from.
Reputation by industry
Ready to talk about Reputation?
Start with a free audit. You will get the findings in writing whether or not you work with us.