Technical SEO
Fix what is structurally capping your rankings.
- Pages indexed reliably and quickly
- Core Web Vitals passing on mobile
- Crawl budget spent on pages that matter
What is Technical SEO?
Technical SEO makes a website easy for search engines to crawl, render and index. It covers site speed and Core Web Vitals, crawl budget, indexation control, JavaScript rendering, structured data and site architecture — the foundations that determine whether your content can rank at all.
You can publish excellent content indefinitely and still not rank if Google cannot crawl it efficiently, cannot render it, or is indexing four near-duplicate versions of it.
Technical problems are invisible from the front end, which is why they persist for years. They are also the fastest thing to fix, because unlike content or links, the improvement is immediate once shipped.
What you get
- Pages indexed reliably and quickly
- Core Web Vitals passing on mobile
- Crawl budget spent on pages that matter
What Technical includes
Every engagement is scoped to your situation, but these are the components we work through.
Full technical crawl
Every URL crawled and diffed against your sitemap, log files and Search Console coverage data.
Core Web Vitals remediation
LCP, INP and CLS fixed at the code level — not with a caching plugin and a hope.
Indexation control
Robots directives, canonicals, pagination and faceted navigation configured so only the right URLs compete.
Rendering diagnostics
Confirmation that your JavaScript-dependent content is actually visible to crawlers, with SSR or prerendering where it is not.
Site architecture
Flattened click depth and logical hierarchy so authority reaches deep pages.
Structured data validation
Schema deployed sitewide and validated against Google's Rich Results Test.
Technical SEO — common questions
01How do I know if I have a technical SEO problem?
Common signals include pages missing from Google despite being published, traffic dropping after a redesign or migration, Search Console reporting 'Discovered — currently not indexed', or a site that fails Core Web Vitals on mobile. A crawl will confirm it within a day.
02Can you fix technical SEO on Shopify, WordPress or Webflow?
Yes. Each platform has characteristic problems — Shopify's duplicate collection URLs, WordPress plugin bloat, Webflow's limited redirect handling — and we work within the platform's constraints rather than recommending a rebuild you do not need.
03Do I need to rebuild my website?
Usually not. A rebuild is warranted when the platform itself blocks fundamental fixes, but in most cases the existing site can be brought to a strong technical standard for a fraction of a rebuild's cost.
Technical across Melbourne
Technical SEO delivered locally, wherever your customers are actually searching from.
Ready to talk about Technical?
Start with a free audit. You will get the findings in writing whether or not you work with us.