Ecommerce SEO
Rank your collections, not just your homepage.
- Collection pages ranking for commercial category terms
- Crawl budget spent on pages that can convert
- Rich results showing price and availability
What is Ecommerce SEO?
Ecommerce SEO focuses on making category and product pages rank for commercial searches, while controlling the duplicate URLs that large catalogues generate. Collection pages usually carry the highest commercial value, because they capture buyers comparing options rather than searching for one specific item.
Most online stores pour effort into blog content while their collection pages — the ones people searching to buy actually land on — sit unoptimised with a manufacturer paragraph and nothing else.
The other recurring problem is scale. Filters, sorts and variants can generate tens of thousands of crawlable URLs from a few hundred products, and crawl budget gets spent on combinations nobody will ever search.
What you get
- Collection pages ranking for commercial category terms
- Crawl budget spent on pages that can convert
- Rich results showing price and availability
What Ecommerce includes
Every engagement is scoped to your situation, but these are the components we work through.
Collection page optimisation
Category pages treated as primary ranking assets, with genuine content, internal links and intent-matched titles.
Faceted navigation control
Crawl and index rules stopping filter combinations from consuming crawl budget.
Product schema
Product, Offer and availability markup driving rich results with price and stock status.
Product data enrichment
Original descriptions and complete specifications replacing duplicated manufacturer copy.
Shopping feed optimisation
Titles, attributes and imagery tuned for Shopping and Performance Max.
Site speed for catalogues
Image delivery, lazy loading and template performance across thousands of pages.
Ecommerce SEO — common questions
01Is Shopify good for SEO?
It handles the basics well — sitemaps, canonical tags, HTTPS — but has known constraints: duplicate collection URL structures, a rigid URL hierarchy, and limited server-side redirect control. All are workable, but they need deliberate handling rather than assuming the platform covers it.
02Should I optimise product pages or collection pages first?
Collection pages, almost always. They target higher-volume commercial terms, and a single collection page can drive more revenue than fifty individual product pages.
03How do I stop filters creating duplicate content?
Through a combination of robots directives, canonical tags and parameter handling — with the specific approach depending on which filter combinations have genuine search demand and should stay indexable.
Ecommerce across Melbourne
Ecommerce SEO delivered locally, wherever your customers are actually searching from.
Ready to talk about Ecommerce?
Start with a free audit. You will get the findings in writing whether or not you work with us.