SEO Audit
Know exactly what's holding your rankings back, in writing.
- A clear, written diagnosis you can act on with any provider
- Fixes prioritised by actual impact, not audit-tool severity scores
- A baseline to measure every future change against
What is SEO Audit?
An SEO audit is a comprehensive review of a website's technical health, content quality, local search presence and competitive position, delivered as a prioritised action plan. A proper audit takes one to two weeks and identifies not just what is wrong, but which fixes will move rankings fastest.
Most 'free audits' offered by agencies are lead-generation exercises — a handful of surface issues designed to justify a sales call, not a genuine diagnosis.
A real audit is the foundation everything else is built on. Without it, campaigns get built on assumptions instead of evidence, and budget goes toward work that was never the actual constraint.
What you get
- A clear, written diagnosis you can act on with any provider
- Fixes prioritised by actual impact, not audit-tool severity scores
- A baseline to measure every future change against
What SEO Audit includes
Every engagement is scoped to your situation, but these are the components we work through.
Technical health review
Crawlability, indexation, Core Web Vitals, site architecture and rendering, checked against real crawl and Search Console data.
Content gap analysis
What's ranking for your competitors that you have no page for, and what you have published that is quietly cannibalising itself.
Local search review
Google Business Profile completeness, citation consistency and map pack position across your service area.
Backlink profile check
Authority sources, anchor text patterns and any toxic links that need addressing.
Competitor benchmarking
Where the businesses outranking you are genuinely stronger, and where they are simply unchallenged.
Prioritised action plan
Every finding ranked by expected impact and effort, so you know what to fix first regardless of who does the work.
SEO Audit — common questions
01Is the audit really free?
Yes, with no obligation to engage us afterwards. We do this because a proper audit takes real time, and we would rather demonstrate that upfront than ask you to trust a sales pitch.
02How is this different from an automated audit tool?
Tools like Screaming Frog or Ahrefs flag issues by generic severity rules and produce hundreds of line items with no sense of what actually matters for your site. Our audit is manually prioritised against your specific competitive situation, typically narrowing to the ten or so fixes that will genuinely move the needle.
03Can I take the audit to another agency?
Yes. It's yours regardless of what you decide afterwards. We would rather you make an informed decision than feel obligated by a report you can't act on elsewhere.
SEO Audit across Melbourne
SEO Audit delivered locally, wherever your customers are actually searching from.
Ready to talk about SEO Audit?
Start with a free audit. You will get the findings in writing whether or not you work with us.